How To Improve Retail Security

December 27th, 2022



The retail business in Houston, TX can be an extremely lucrative one. This is especially true if it provides products that customers want and are actively looking for, along with making the right choices to attract those customers, such as having the right storefront.

But the challenge to any retail business in Houston, TX is to provide an excellent customer experience. You want customers to return while at the same fighting against one of the most significant losses in retail, the risk of theft. Here are a few of the ways that your retail environment can be more secure and fight to shoplift.

Mirror Placement

It’s an old tactic but one that is low maintenance, low cost, and extremely useful for observant employees. Before security cameras, there were mirrors, allowing staff to see areas of the store that were blocked off from conventional vision. 

If a potential shoplifter knows that mirrors are in place and people are watching, this tends to discourage stealing. However, this does require a bit more attentiveness on the part of the staff.

Security Cameras

The upgrade from mirrors is, of course, modern security camera systems. Today’s systems are smaller, potentially wireless, easy to install, and if you’re willing to pay for it, capture images in high-quality ultra HD color. This means sharp, detailed images, and all of these camera views can be wired to a single monitor or computer.

Cameras are a very effective deterrent because not only do they provide the same coverage as mirrors because they are recording, they are also evidence. Camera footage can be handed over to police to aid an investigation, and if an arrest is made can be used in prosecution, so it’s an effective deterrent.

Monitoring Employees

Unfortunately, sometimes security measures need to be taken to prevent employee theft. Cameras positioned at the point of sale, or access control systems in the inventory room are two ways to reduce the possibility of employees stealing from you.

A camera on the point of sale also allows you to monitor employee-customer relations. You can see whether or not there is room for improvement in the ways your employees interact with and help your customers.

Door Signals

This is both a good way to remain alert to the possibility of theft as well as a simple way to be attentive to customer needs. Door signals are very cheap and should be in any retail environment, alerting staff to when someone has entered the store.

This way, if it’s a customer that needs help, staff immediately know that there is someone to serve, making for a better customer service experience. On the other hand, if someone was hoping to enter the premises unnoticed to steal, the door signal alerts staff to the presence of someone in the store, and they should stay alert, especially if that person doesn’t want help, tries to stay out of visual range, and tries to hide their actions.

If you have a retail business here in Houston, TX and you want it to be safer, contact us. We can help evaluate your security situation and find ways to improve it.

"Steve I just wanted to thank you and your partner Ray Kindsfather for the fine work you men did installing the security cameras around my home. The quality of the pictures is excellent, the clarity in day or infrared mode is exactly what I was looking for. What good is a camera if you can't identify the person and these cameras will greatly assist the police in identifying a perpetrator. The computer side of the job is easy and fast with very little adjustment time for me in finding what I want to see. Software and hardware get A+++++ no doubt about. The Ring is equally easy to use and the quality of the camera is equally strong. The installation was clean and fast. You maintain a clean site, it’s like you were never here. You answered all my questions with pin point accuracy. Integrity suits you well. Your answers were honest and to the point. Refreshing in today’s world. All and all you and Ray make a strong team at DWS Technology LLC. I have no problem recommending you to friend or family, home or business. God bless you both with your business. I will call you for future installations. "

Cliff Mulvaney

Homeowner

"Ray, in reviewing several different security cameras there were many good products, but none met my criteria of clarity and no long-term contract. Raymond, you showed me one product that caught my attention with the clarity and distance viewing that I could not get with other systems. The zoom after a few feet became distorted with the other systems but with the Alibi NVR package you demoed, we could zoom in and out with clarity which made this product stand out from all the rest. The NVR system is so simple, in fact, anyone can configure the system to suit their needs. You can monitor your home from your smartphone or tablet and having security cameras makes it a great deterrent for criminal activity. DWS Technology delivered as promised! Your installation crew worked clean and treated my home as if it was their own. Great attention to detail! I will recommend DWS Technology to anyone! Great job guys!"

Eli R.

"DWS Technology does great work! I found them to be knowledgeable, professional and cost-effective. DWS designed a company-wide integrated comprehensive solution with site survey drawings outlying every detail of the project for our nine major locations. The surveillance performance we needed was exactly what we received. DWS, you outperformed our expectations and continue to do so with your tech support. Thank you for providing great service and delivering on your promises."

John Schreiber

Building Superintendent, Catholic Charities

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