The Biggest Threats Facing Retail Businesses Today

November 8th, 2022



Being a business owner can be a freeing and exciting path to go down, but every business owner faces some risks. Chances are, your business is your biggest investment, so you’ll naturally prioritize keeping it protected. However, all too often, small to medium-sized businesses still fall victim to crimes that result in devastating consequences. For some smaller retail businesses, a single large scale burglary can be enough to put your business irreversibly underwater. 

There are many threats that face retail businesses in Houston, TX today, even though many retail business owners are only readily aware of a few of them. Unfortunately, some Houston, TX business owners only become aware of some threats after they fall victim to them, leaving them in a position where they wish they could turn back time. Learning more about the threats facing retail businesses today can help you to keep yourself better protected. 

The Top 4 Threats For Today’s Retail Businesses 

While there are many threats that today’s Houston, TX businesses may face, focusing on the top 4 will give you an excellent foundation for your security strategy. These top 4 threats for today’s retail businesses are: 

  1. Inventory theft – For retail businesses of the region, your inventory is your very lifeblood. It’s what you offer to the public, it’s what brings individuals into your store, and it’s how you make your money. Inventory theft in the form of small-time shoplifting or big-time burglaries can be devastating to retail businesses. Installing security cameras around your retail store can help you to keep a keen eye on where your inventory is going. 

  1. Digital theft – Next to your inventory, the second most valuable asset of your business is your digital data. Without digital security, customers won’t feel confident shopping with you, and digital criminals see online retail is the perfect target. Phishing scams can access payment information, a DDoS attack can send your servers crashing to the ground. Equip your retail business with professional cybersecurity protection to ensure you don’t fall victim to a crime. 

  1. Inventory damage – If a storm rolls through, you could be facing serious inventory damage. A flood can leave your entire retail floor ruined, leaks and mold growth can spread rapidly throughout your store, and an insect infestation can destroy everything you have in your establishment. Inventory damage can cause serious financial distress and may even put your retail establishment out of business. Protecting yourself with security cameras and an insurance policy is your best protection. You can use your footage as proof of inventory damage beyond your control with your insurance provider. 

  1. Customer injury fraud – In some instances, a customer may decide to fake a fall in order to obtain a slip and fall injury settlement. Security cameras around your store will capture the exact events of a fall on your footage, which may be used to ensure any claims are legitimate. 

Keep Your Business Protected 

With the right security measures in place, you can keep your retail business protected. To learn more about keeping your retail business safe, contact us today. 

"Steve I just wanted to thank you and your partner Ray Kindsfather for the fine work you men did installing the security cameras around my home. The quality of the pictures is excellent, the clarity in day or infrared mode is exactly what I was looking for. What good is a camera if you can't identify the person and these cameras will greatly assist the police in identifying a perpetrator. The computer side of the job is easy and fast with very little adjustment time for me in finding what I want to see. Software and hardware get A+++++ no doubt about. The Ring is equally easy to use and the quality of the camera is equally strong. The installation was clean and fast. You maintain a clean site, it’s like you were never here. You answered all my questions with pin point accuracy. Integrity suits you well. Your answers were honest and to the point. Refreshing in today’s world. All and all you and Ray make a strong team at DWS Technology LLC. I have no problem recommending you to friend or family, home or business. God bless you both with your business. I will call you for future installations. "

Cliff Mulvaney

Homeowner

"Ray, in reviewing several different security cameras there were many good products, but none met my criteria of clarity and no long-term contract. Raymond, you showed me one product that caught my attention with the clarity and distance viewing that I could not get with other systems. The zoom after a few feet became distorted with the other systems but with the Alibi NVR package you demoed, we could zoom in and out with clarity which made this product stand out from all the rest. The NVR system is so simple, in fact, anyone can configure the system to suit their needs. You can monitor your home from your smartphone or tablet and having security cameras makes it a great deterrent for criminal activity. DWS Technology delivered as promised! Your installation crew worked clean and treated my home as if it was their own. Great attention to detail! I will recommend DWS Technology to anyone! Great job guys!"

Eli R.

"DWS Technology does great work! I found them to be knowledgeable, professional and cost-effective. DWS designed a company-wide integrated comprehensive solution with site survey drawings outlying every detail of the project for our nine major locations. The surveillance performance we needed was exactly what we received. DWS, you outperformed our expectations and continue to do so with your tech support. Thank you for providing great service and delivering on your promises."

John Schreiber

Building Superintendent, Catholic Charities

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